Goal: The Gardenio’s goal is to connect users to the people, information, and supplies they need to become ethical and sustainable life-long gardeners.
Situation: There is no organized, specialized place for novice gardeners to seek resources and help each other out.
To better understand the vision, I created this business model canvas through discussions with its CEO, Roman Gonzalez.
To visualize their vision and find current problems, I mapped out the user journey of becoming sustainable and ethical life-long gardeners.
Here, we’ve got four issues we need to solve, but these can be categorized to three bigger sprint questions.
Community for novices and experts
Local community space
Learning system for novices
Based on user types and scenarios, I visualized the basic user flow through story mapping. Detailed descriptions can be found here.
I visualized the structure here, based on the story mapping. This is the “initial” IA and will be revised later.
It shows some LoFi screens and the flow. There are three main flows.
I conducted user interviews and then user testing with four scenarios.
0. First impression: The user just installed the app after reading the app description. He tries to figure out the main functions.
1. Learning: The user is interested in gardening, but currently doesn't have any knowledge. So, he wants to learn basics.
2. Asking a question: The user got a question, so looked for information in the previous discussions, but couldn't find it. So, he creates a new question.
3. Attending a local event: The user feels lonely gardening only by himself. To make a connection and improve knowledge, he plans to attend a local event.
Here are some main design changes.
IA change: The participants got confused about the difference between (global) discussion board and local board because the UI and the concept were similar. So, the new idea combined them into “forum”.
Shopping & Learning: Since the participants mentioned 1) learning is more important, and 2) if shopping is the main function, they wouldn't use this app, I switched their locations.
UI design changes:
1. First-time users got confused about the difference between each tab, so I added a little description at the top.
2. Instead of seeing the general categories and potential courses, they wanted to see courses based on the gardening steps.