[Situation] The Texas Highways's website provides readers with a curated articles and information to the state’s cities, unique cultures, hidden gems, and natural wonders. But their website for mobile devices was not well-designed, and so they wanted to develop a mobile application for Texas Highways.
[My Role] I worked with them as a UX designer, and designed the mobile application of Texas Highways.
Create a high fidelity concept and design of the Texas Highways mobile application in order to improve customer's experience on mobile devices.
Based on the given interview data of eight target users, I produced two personas. These two represent:
Current Users: Over 40s, Local people, Having family, Like exploring cultures, etc
Potential Users: Young people, Familiar with technology, Limited budget, etc
Based on the previous steps, I created two scenarios for Jason and Alyssa. From the research, I learned there are five stages during a trip.
Based on the research and competitive analysis, I extracted main requirements for each step.
Although our app provides functions for all the five stages, the main focus will be "Explore" and "Plan", because;
After the UX research, I created a site map, while considering the original information architecture of Texas Highways. (The one shown here is the final version)
Before starting UI design, I created a design guide to design in a similar way with the original Texas Highways website.
Visualization of initial ideas based on the research and site map
The home screen on the left shows:
The event screen on the right: By clicking one of the events on the home, users can see the details.
The destination page on the left shows several cities & towns in Texas in alphabetical order. This helps users "explore" and "plan".
The destination information page on the right shows articles about the city or town. Articles are categorized by "Things to do", "Eat & Drink", and "Route".
The search page on the left lets users search articles or information by words. They also can add filters by selecting topics.
The search result page on the right shows articles and information. Users can edit filters here.
User Testing Main Findings
Through three rounds of prototyping and user testing, these final prototypes are created.
The home page on the left
The article page on the right. *Users can see others' comment on social media and also find recommended articles.
The cities page on the left
The city information page on the right. *Place to stay is added here.
The search page in the middle allows users to choose whether to search in the entire app or a specific city
Thank you for reading this project to the end.